This is the second pillar of the experience economy: Shareability
. "Technology is fast-tracking communication.
More than a mere case of "If it ain't broke, why fix it?" the campaign in Berna's hands, with advertising whiz and BBDO's David Guerrero by her side to flesh out her ideas, takes on a new powerful medium, that of shareability
Scott was making a salient point about the fashion industry when he designed his collection but he's also well aware of the shareability
of his designs.
The cost function is a function of link cost, shareability
measure, and resource availability measure of the TE link).
Beyond possessing the traditional advantages of instant cameras such as ease of use, shareability
and the ability to see a shot straight away, this unique device promises a higher degree of control with charming settings and features, perfect for the region's mobile environment.
We help our libraries design stories for shareability
not only because we want to tell a great, authentic story in support of our client's brand objectives, but also because we understand that story is the most powerful intelligence tool of all.
"When videos are made in this way they often have a high level of shareability
- particularly on social media which has contributed massively to the recent rise of video marketing."
The study stated metadata management initiatives deliver benefits to enterprises, including improved compliance and corporate governance, better risk management, better shareability
and reuse, and the ability to better analyze the impact of change in the business while both creating opportunities and guarding against threats.
"We really wanted to create shareability
," explains Tiffany Kayar, communications manager for WowWee.
Moreover, focusing on leveraging content across products, projects, or programs increases consistency, memorability, and shareability
without jeopardizing creativity and accuracy.
The ad managed to come second in terms of shareability