shelftalker

shelftalker

(ˈʃɛlfˌtɔːkə)
n
(Marketing) a promotional sign used by a retailer to draw attention to a featured product on the shelf
References in periodicals archive ?
We'll e-mail our list and say, 'We've got some great scores, or we have a new shelftalker or fact sheet.
In addition to paying for printing and shipping costs, wineries had to find space to store boxes of extra shelftalkers, sell sheets and case cards--which often ended up in the recycle bin after a vintage change.
The shelftalker presents a 30-second story about the product.
At first glance, I didn't see a single shelftalker, necker or case card display.
Meanwhile, vendors are helping to promote product sales in stores by providing shelftalkers, brochures, marketing programs that include radio and television advertising and in-store sampling, displays, special packaging, banded promotions and copy for circulars.
The program is supported at store level with point-of-purchase materials, shelftalkers and standees in the canned food aisles.
3rd place, Shelftalkers & Decals: Sterling Vineyards (Diageo)
We provide total marketing support for our products including information displays, flyers, stuffers, shelftalkers and brochures," comments Monica Stein, marketing manager.
In lieu of regular store tours, Waldbaum's Foodmail is emphasizing a program of shelftalkers it calls "Heart Smart.