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skip 1

v. skipped, skip·ping, skips
a. To move by hopping on one foot and then the other.
b. To leap lightly about.
2. To bounce over or be deflected from a surface; skim or ricochet: threw the stone so it skipped over the water.
3. To pass from point to point, omitting or disregarding what intervenes: skipped through the list hurriedly; skipping over the dull passages in the novel.
4. To be promoted in school beyond the next regular class or grade.
5. Informal To leave hastily; abscond: skipped out of town.
6. To misfire. Used of an engine.
1. To leap or jump lightly over: skip rope.
a. To pass over without mentioning; omit: skipped the minor details of the story.
b. To miss or omit as one in a series: My heart skipped a beat.
3. To cause to bounce lightly over a surface; skim.
4. To be promoted beyond (the next grade or level).
5. Informal To leave hastily: The fugitive skipped town.
6. Informal To fail to attend: We skipped science class again.
1. A leaping or jumping movement, especially a gait in which hops and steps alternate.
2. An act of passing over something; an omission.
3. A control mechanism on an audio or video player that interrupts the playing of a recording and advances or reverses to the beginning of the nearest chapter, track, or other division.

[Middle English skippen, perhaps of Scandinavian origin.]

skip′pa·ble adj.

skip 2

n. Chiefly British
A container for receiving, transporting, and dumping waste materials.

[Variant of skep (in its earlier meaning, basket).]


able to be skipped or omitted
References in periodicals archive ?
A good deal of Slanted is skimmable (if not skippable).
A Kantar Millward Brown study found that rewarded ads were viewed favorably by 68% of those surveyed, outperforming social click-to-play (52%), skippable pre-roll (51%) and skippable mobile pop-up (46%).
In this line, the Stories format represents an advance on already innovative interactive advertising formats, such as skippable video ads (e.g.
These overlap nicely when you allow younger children to skip a game only as a rare exception and only with skippable games.
Netflix claims it is testing skippable video "recommendations" of its own content in between episodes to improve the user experience.
Studies have shown that opt-in video is easily the most preferred ad format by consumers in mobile, ranking higher than skippable pre-roll and more than 3 times higher than non-skippable pre-roll.
Previously, ads in Instagram Stories were easily skippable with just a single tap because businesses were only allowed to show one single piece of media.
'Creating an engaging film without branding won't add value to the brand,' the report states, hence the importance of early branding in skippable content such as online and mobile videos.
Those looking for additional guidance should download's "Manifesto for Sustainable Advertising" (, which includes 10 specific recommendations in its "guidelines to engage, not enrage." These include avoiding interstitial and pop-up units, using skippable video advertising formats, and limiting the number of ads per user.