smear word

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Noun1.smear word - an epithet that can be used to smear someone's reputation; "he used the smear word `communist' for everyone who disagreed with him"
epithet, name - a defamatory or abusive word or phrase
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
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LABOUR and the Tories use the smear word "Separatist" to attack the SNP and scare off timid voters.
There is also insufficient distinction here between the use of savage as a political smear word and the insertion of the Kanak into previously formulated theories of social development (such as the four stages model of development from hunting to commercial societies).
Jan Gould analyzes the use of "imagination" as the "smear word of choice" in France for disparaging "unenlightened attitudes and behavior" (30).