societal marketing

1. (Marketing) marketing that takes into account society's long-term welfare

2. (Marketing) the marketing of a social or charitable cause, such as an environmental campaign

References in periodicals archive ?

Scharneck is an avid supporter of communities and corporate societal marketing. She manages to strike a balance between work and family by remembering that family is of utmost importance whilst still enjoying a fulfilling and rewarding career (and having fun in both).

Bureau Veritas inspires with a powerful team of female leaders

Short bios on the girls called "microstories" comically gesture towards the saturation of "societal marketing programs (2)" in modern media while also realistically providing a backstory to the SGs forced immigration to the US.

The Patriarch's Balls: class consciousness, violence, and dystopia in George Saunders' vision of contemporary America

According to Kotler (Marketing Management, 2003), the societal marketing concept should, on the one hand, determine the needs, wants, and interests of the targets and on the other hand, fulfill target communities' requests effectively and efficiently in a way that preserves or enhances the consumer's and the society's well-being.

To re-create life in the cities: the LICI project

In a way it is closely associated with the idea of societal marketing which focuses more on society welfare and better quality of life than on the single-point corporate agenda of "profit maximization." It is also a deviation from the old market philosophy of "buyer beware" In today's free market economy CSR is not given weight by the corporate bosses simply out of their love for the society.

CSR: A PREREQUISITE FOR GOOD GOVERNANCE

* This study tests the relationship between activities of societal marketing and firms' CSR legitimacy in terms of corporate social responsibility (CSR).

How international firms conduct societal marketing in emerging markets: an empirical test in China

The upsurge of the concept of Societal Marketing and Corporate Social Responsibility (CSR) in the last few decades has led to an increased interest among researchers to probe into this area.

The nature of socially responsible communication in Indian companies/Socialiai atsakinga reklama indijos imonese

NASCAR's ethical dilemma can also be considered from the perspective of Kotler's societal marketing concept.

NASCAR: checkered flags are not all that are being waved

* Crane, Andrew y John Desmond, (2002), "Societal marketing and morality".

Dimension societal del desarrollo sostenible: una obligacion de todo tipo de organizaciones

Sophie Constance is Director of Eco-Society.org, a Strategic Management advisory specialising in Societal Marketing Management and Sustainable Growth.

New resolutions through Societal Learning and Change: can we truly find solutions to some of society's most pressing problems? According to Canadian Steve Waddell, author of "Societal Learning and Change", we most certainly can. His book outlines a collaborative process for innovative resolutions in large scale, complex challenges which involve multiple and varied stakeholders

Note that QOL marketing is highly consistent with Kotler's (1986) definition of societal marketing:

Setting socially responsible marketing objectives: a quality-of-life approach

Societal marketing holds that blindly satisfying individual consumers and clients might not be in the best interest of society, and it therefore taps the overlapping tenets of Sustainable Development, 'Corporate Social Leadership[TM]' and ethics.

Consuming desires: consumption of non-essential goods is at the heart of unsustainable practice in much of the Western world, including Australia. Sophie Constance considers the economic and marketing forces that drive our modern over-consumption habits, and introduces an increased significance of marketing in business and the emergence of 'Societal Marketing'

A weakly developed infrastructure is likely to find marketing approached from a sales orientation, with a movement towards a customer-driven marketing orientation, and then towards social and societal marketing as the infrastructure becomes more sophisticated[118,119].