soft market

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Related to soft market: Negotiated Market, Narrow market
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.soft market - a market in which more people want to sell than want to buy
market, marketplace, market place - the world of commercial activity where goods and services are bought and sold; "without competition there would be no market"; "they were driven from the marketplace"
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
References in periodicals archive ?
Summary: Here are the reasons a soft market is most profitable for a homebuyer
Over the past several years of the soft market, Swiss Re saw a number of areas where prices fell below the sustainability barrier, he said.
It is looking to cut costs and will "soft market test" for interest in the former Bryn Estyn care home, now the Erlas Centre.
Personal insurance rates have gone up by 2% so far this year, while commercial P&C rates have remained generally stagnant, indicating that the industry will have to continue preparing for a soft market.
A TRADITIONAL soft market is in the cards as alternative capital-driven pricing pressure in the reinsurance market flows to the primary market, a recent Nomura report contends.
At the 75th percentile level, the very high retentions ($1 million and $2 million) still look to be the best choices, being immaterially higher in the soft market and lower in the expected and hard markets.
Most industry analysts are predicting that the sheer volume and cost of 2011's cats will finally reverse the seemingly endless soft market. Although not everyone agrees that hardening is inevitable, it's probably a safe bet that at the very least we'll see some tightening of pricing and availability in property coverages.
But program administrators continue to be plagued by the soft market, which shows little sign of any hardening.
Interviews with leading independent agents and several company CEOs revealed that the price-cutting wars of the soft market are ending, the article states.
Some analysts, who view the current soft market as a return to normalcy in light of the skyrocketing premiums following September 11 and the 2004 and 2005 hurricane seasons, predict that these policyholder-friendly conditions will continue for another 15 years.
Starting early is especially important in a soft market as insurers introduce new policies and/or change terms and conditions to compete for your business.