soft sell


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Related to soft sell: hard sell

soft sell

n.
A restrained, low-pressure method of selling or promotion.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

soft sell

n
(Commerce) a method of selling based on indirect suggestion or inducement. Compare hard sell
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

soft′ sell′


n.
a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell).
[1950–55]
soft′-sell′, v.t. -sold, -sell•ing, adj.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
hard sell, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
Farlex Trivia Dictionary. © 2012 Farlex, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.soft sell - suggestive or persuasive advertising
publicizing, advertising - the business of drawing public attention to goods and services
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

soft sell

npersuasione f (indiretta) all'acquisto
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in periodicals archive ?
"The soft sell is to post videos on our social media sites showing actual footage of self-defense uses with a firearm.
While the other hotels aim to make a soft sell, Muji isn't going for subtlety: Everything is available for purchase at the massive onsite shop.
The soft sell started with Spielberg's AI (Artificial Intelligence) when Jude Law was a pleasure android called Johnny Gigolo and continues today with Ex Machina and TV dramas Human and Westworld.
It's supposed to be a soft sell. "People want content, and we want to get this message across"--that Staub is a preferred brand for many professionals, Rosenberg said.
The first 2-3 emails should be a soft sell; then end strong.
They also prefer "soft sell" to "hard sell" messages because they do not like to commit to an action.
"There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'"
"The paid tier is more of a 'soft sell' as YouTube's primary goal is to continue to amass ears and eyes to its mobile platform to sell ads," wrote Alex Pham.
(John J Byrne) - Whytesnake, The Poinder Sisters, The Cash Trust Dummies, Soft Sell Off, Writ Writ, Sues me and the Balance Sheets, Fraud Stewart, Cream (off the top), Skint Anansie, Whyte Said Red, Take VAT, The Very Average Whyte Plan, Simply In The Red, Marillions In Debt, Frankly Devalued and the Four Seasons Ticket Money (Bob McFarlane).
It comes down to the hard sell and the soft sell Both should be employed to reach your target population The hard sell is the loudest and most obvious of the two It clearly will inform the audience who the sender is; what the sender has to say; and how the audience should respond It should leave the audience with no doubt about what they just learned.