soft sell(redirected from soft-sells)
Also found in: Thesaurus, Financial, Encyclopedia.
A restrained, low-pressure method of selling or promotion.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
(Commerce) a method of selling based on indirect suggestion or inducement. Compare hard sell
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell).
soft′-sell′, v.t. -sold, -sell•ing, adj.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
See also related terms for subtle.
Farlex Trivia Dictionary. © 2012 Farlex, Inc. All rights reserved.
soft selln → persuasione f (indiretta) all'acquisto
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995