soft sell

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soft sell

n.
A restrained, low-pressure method of selling or promotion.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

soft sell

n
(Commerce) a method of selling based on indirect suggestion or inducement. Compare hard sell
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

soft′ sell′


n.
a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell).
[1950–55]
soft′-sell′, v.t. -sold, -sell•ing, adj.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
hard sell, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
Farlex Trivia Dictionary. © 2012 Farlex, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.soft sell - suggestive or persuasive advertising
publicizing, advertising - the business of drawing public attention to goods and services
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

soft sell

npersuasione f (indiretta) all'acquisto
Collins Italian Dictionary 1st Edition © HarperCollins Publishers 1995
References in periodicals archive ?
Pairing displays with soft-sells easily reinforces verbal and nonverbal selling, such as: "You may have noticed that we offer Panna and San Pellegrino."