split run

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split run

n
(Journalism & Publishing) Canadian a divided print run of a periodical in which a number of copies contain advertisements not included in the rest, esp a Canadian edition of a US magazine which contains Canadian advertisements but no Canadian editorial content
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Noun1.split run - a print run of a newspaper during which some articles or advertisements are changed to produce a different edition
press run, print run - the period that presses run to produce an issue of a newspaper
Translations
tirage équifractionné
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References in periodicals archive ?
If you've lost a unit or two, you're going to have to split runs, have multiple section runs, drop color, drop page counts, adjust deadlines, etc.
The split runs deeper than the single issue of IS strikes.
A similar split runs through Thailand's politics - except that the rural poor support the present government of Yingluck Shinawatra, the sister of former Prime Minister Thaksin Shinawatra, who was dismissed from power by the military in 2006.
When the split runs naturally with the grain, they learn, it's stronger.