The book, Woll - The Wizard of Love and Laughter, catalogues the adventures of the hero Woll and his friends as they journey through Snoggleland coming across a host of peculiar acquaintances along the way including the Spuddle
Spiders, Gobbling Gorillas, Magnificent Monkeys, Freezeflies and many more.
Yesterday, it peaked at 47.95p - its highest level since the DJ Spuddles
fiasco, when Park incurred huge losses launching a flavoured frozen chip brand in the late 1990s.
was launched four years ago but lost the Park Group pounds 11m when it failed.
Park owns exclusive rights in the UK to the Spuddles
product, which it has test marketed in a wide range of outlets, and holds an option to market it in Europe, too.
Homefoods originated as DJ Spuddles
but was closed down after spectacular losses of pounds 11m.
Original Gourmet Fries to European buyers for foodservice outlets.
The product, known as DJ Spuddles
, was first launched four years ago by Peter Johnson's Park Group but failed due to a lack of interest from supermarkets.
Like the fiver you always expected from your maiden aunt but never got, it may turn out to as illusory as the bright new order promised after the departure of the flavoursome DJ Spuddles
PETER Johnson has rescued and revamped the disastrous loss-making DJ Spuddles chips business on the back of a lucrative long-term contract with snacks giant Golden Wonder.
In the near future flavoured chips will be back on the menu - the snacks that cost Mr Johnson's Park Group pounds 14m in losses and led to the sale of DJ Spuddles.
The Spuddles ideas was wrong and the fact that it was based on a fat fried product didn't help in this era of healthy eating.
The DJ Spuddles idea was dreamed up by Park several years ago and came to fruition with the construction of a purpose-built factory and hi-tech conveyor lines.