strapline


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strapline

(ˈstræpˌlaɪn)
n
(Journalism & Publishing) a subheading in a newspaper or magazine article or in any advertisement
Translations

strapline

[ˈstræpˌlaɪn] N (Press) → titular m
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References in periodicals archive ?
The strapline for the show is,"three different women, too much in common, one waiting room".
Also on their website are 'Boobie Handwarmers', which feature the strapline 'Get your hands on this hot pair'.
Eye-catching logos, websites which are attractive and easy to navigate or a memorable strapline can all help to project a positive image of a business, generate more enquiries and lead to higher sales.
Many will scoff at the title and its strapline: 'from idea to launch in one weekend'but Fraser Doherty's book contains much of real value to those thinking of setting up their own business.
Byline: DOYLE Ian Funny strapline thing to go in here...
Images featuring the strapline "pick up the poo before they do" are being targeted at irresponsible dog owners to make them think about the consequences of not clearing up after their dog.
With the strapline 'soft where you want it, firm where you need it', a Tempur mattress allows the body to find its most comfortable position and supports it there for a great night's sleep.
is year's strapline will be '5 million small businesses, one big day'.
Officers worked alongside council officials to highlight the website Omegle - whose strapline is "Talk to Strangers".
JWT's 'life is better' campaign for Mr Kipling sees a young boy share a Mr Kipling cake with an imaginary pink elephant and the well- known 'exceedingly good' strapline relegated in favour of the new positioning.
If IBM's strapline had been followed through to its desired natural conclusion, then companies like Apple, Microsoft, Dell and HP probably wouldn't have become what they are today, not to mention the other smaller firms that have grown up and succeeded on the back of their work.