strapline


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strapline

(ˈstræpˌlaɪn)
n
(Journalism & Publishing) a subheading in a newspaper or magazine article or in any advertisement
Translations

strapline

[ˈstræpˌlaɪn] N (Press) → titular m
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References in periodicals archive ?
Eurosport has declared that its new brand recognition will be disclosed on-air, with the strapline Fuel Your Passion .
Officers worked alongside council officials to highlight the website Omegle - whose strapline is "Talk to Strangers".
However, is it too late to rename the strapline being used for the campaign?
The redesign extended to product titles, a new strapline and new logo.
Although Specsavers initially won part of its case in the High Court in April 2010, with a judge finding the strapline 'be a real spec saver at Asda' an infringement on its trademark, the Court of Appeal has now ruled that the repeated use of the second strapline--'spec savings at Asda'--was also a trademark infringement.
The old blue lozengestyle logo has been replaced by a chocolate biscuit sporting the new company name and the strapline 'making every day more of a treat'.
Neil Warnock's men thought they had done enough to end their 15-year absence from the top flight after a 1-1 draw with Hull at Loftus Road, which prompted Sky to display the strapline 'QPR are promoted' on screen.
As a twist on the Alfa Giulietta's high profile advertising campaign, which is fronted by Hollywood Alister Uma Thurman, and to mark the contribution made by the thousands of owners who submitted memories of their Alfas for the project, the mosaic bears the strapline ''We Are Giulietta.
The ad ended with the offending line and a final strapline read: ''Note: No men were harmed in the making of this commercial.
The advert, inspired by Honda's strapline "If it's difficult it's worth doing" is a precursor to the car manufacturer's new advertising campaign, beginning on June 1.
This was done to maximise the impact of the new "Bring It On" strapline and brand designed to invite opinion and promote fun among Umbro staff and the wider public.
Breaking New Ground' is to be the strapline for the centre, representing what is hopefully going to be achieved.