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Persuasion: moral suasion.
a rare word for persuasion
[C14: from Latin suāsiō, from suādēre to persuade]
the act of attempting to persuade; persuasion.
[1325–75; Middle English < Latin suāsiō=suād(ēre) to advise + -tiō -tion]
sua′sive (-sɪv) adj.
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|Noun||1.||suasion - the act of persuading (or attempting to persuade); communication intended to induce belief or action|
communicating, communication - the activity of communicating; the activity of conveying information; "they could not act without official communication from Moscow"
line - persuasive but insincere talk that is usually intended to deceive or impress; "`let me show you my etchings' is a rather worn line"; "he has a smooth line but I didn't fall for it"; "that salesman must have practiced his fast line of talk"
arm-twisting - persuasion by the use of direct personal pressure; "some gentle arm-twisting produced the desired result"; "no amount of arm-twisting will get me to agree"
proselytism - the practice of proselytizing
sloganeering - persuasion by means of empty slogans