subliminal advertising


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Related to subliminal advertising: Subliminal messages

subliminal advertising

n
(Marketing) a form of advertising on film or television that employs subliminal images to influence the viewer unconsciously
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subliminal advertising

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References in periodicals archive ?
What is commonly referred to as "subliminal advertising"--that is, embedding material in print, audio, or video messages so faintly that they are not consciously perceived--has been the focus of a great deal of attention for more than three decades (Saegert, 1979; Hart and McDaniel, 1982; Synodinos, 1988).
Every 20 years, subliminal advertising pops back into popular culture.
'Again, back in the early 50s, there was a lot of science fiction about subliminal advertising and the adverse effect it could have.
"I once met a subliminal advertising executive - but only for a second." Any more?
I THOUGHT subliminal advertising was forbidden on British television.
Clothing company French Connection UK have used the slogan, "subliminal advertising experiment".
But Trevor Beattie, of TBWA, who wrote the posters, said: "Subliminal advertising has had an almost mythical reputation for decades and we're exploiting it to the full."
From Atlanta to Paris, the wacky world of Disney has spawned this in- depth study of Walt and company's subliminal advertising.
Subliminal advertising is nothing new but it is effective in marketing and controlling the behaviour of consumers.
Suckers to supposedly subliminal advertising will have the last laugh.
"Subliminal advertising works well!" joked Rebecca.
Recently, there was a lot of excitement among marketers about subliminal advertising.