sugging


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sugging

(ˈsʌɡɪŋ)
n
the practice of selling products under the pretence of conducting market research
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The Ministry of Interior reiterated its denial of media reports sugging the involvement of security agencies in the death of Italian researcher Giulio Regeni, who was found dead in Cairo early February.
But the journalist found sales being conducted under the guise of carrying out a survey - a practice known as "sugging".
Perhaps more disturbing, though, is that half of the respondents in this study reported "sugging" activity--that is, the practice on the part of telemarketers to make sales calls under the pretense of conducting an opinion or market survey.
The market research industry in the UK is in the process of learning to live with e-commerce and the marketing database (sometimes the product of selling under the guise of market research, otherwise known as sugging!) while maintaining its own code of conduct integrity.
'Sugging and frugging,' the industry's term for selling or fund-raising under the guise of a survey, blurs the line between research and selling.
The term "sugging" (selling under the guise of doing something else, usually conducting a survey) has been in the headlines recently.