superflack

superflack

(ˈsuːpəˌflæk)
n
(Journalism & Publishing) slang US an extremely competent, successful press agent
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Superflack to Los Angeles' Cardinal Roger Mahony is Los Angeles' Michael S.
In the '80s, hype--embodied by schmoozy, speed-dialing superflacks such as Bobby Zarem--was the operative PR trope.