superpremium

superpremium

(ˌsuːpəˈpriːmɪəm)
adj
higher in price or value than a premium product
References in periodicals archive ?
Superpremium and premium brands continued to show strong growth and the mainstream and discount segments saw their decline slow compared to previous years
This could offer opportunities for licensors, especially on the superpremium end.
Castle Brands has introduced Castello Mio, a superpremium Sambuca, into the U.
The superpremium Canadian whisky Crown Royal continued its successful sales climb, breaking the 4 million cases mark for the first time, with a healthy 6.
Holdraker said he expects the franchising program to benefit from the recently announced expansion of distribution of LaSalle's line of superpremium ice creams beyond the New York market.
As the price of FTC approval, Nestle agreed to divest the superpremium brands Dreamery and Godiva as well as Whole Fruit sorbet to CoolBrands International within 10 days of the Dreyer's takeover, and also turn over its distribution assets to CoolBrands within the same period.
Superpremium wines (those costing more than $7) are growing at a rapid pace.
Energizer research uncovered a strong opportunity for growth within the superpremium category, with a significant number of consumers looking for a more dependable product than existed in the marketplace.
Addressing the prospects for superpremium rum in general and for Bacardi 8 in particular, a top executive at Bacardi-Martini USA says, "You can call it a sipping rum or you can mix it.
And so, after two years of development, Haagen-Dazs is in the midst of rolling out what it calls "the first national superpremium brand of low-fat ice cream.