tagline


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tag line

also tag·line  (tăg′līn′)
n.
1. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.
2. An ending line, as in a play or joke, that makes a point.

tagline

(ˈtæɡˌlaɪn)
n
1. (Journalism & Publishing) an amusing or memorable phrase designed to catch attention in an advertisement
2. another name for punchline

tagline

A line attached to a draft of cargo or container to provide control and minimize pendulation of cargo during lifting operations. See also container; draft.
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References in periodicals archive ?
Poorly conceived taglines, and the flawed processes that produce them, owe their existence to the Polonius Syndrome--that overly fond regard for the school's own tradition, mission, culture, reputation, or institutional interests that exist on some campuses even before the decision is made to develop a tagline.
The new design, incorporating the tagline "inspired substrates," enables Unifoil to communicate effectively its brand message of innovation, sustainability, and visual impact on the retail shelf.
Stotsky says he believes the tagline signifies "innovative programming," and that "color is what we strive to do in our programming."
Summary: "Turn 100,000 LBP into art!" is the tagline for the Beirut Art Center's first ever fundraising party.
In think the tagline of "don't advertise your possessions to thieves" is a way of shifting the blame.
"We decided to rebrand with a new name, logo and tagline that better capture the essence and spirit of our company and what we contribute to the nonprofit community," said Randy McCabe, founder and CEO of Orange Leap.
Printing Industries of America, formerly PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation) and the world's largest graphic communications association, has announced a new name, logo and tagline.
How do you capture the image of a state in a tagline, a two or three or four word phrase that tells potential visitors and business partners that your environment is just what they're looking for?
Sysco Corporation (NYSE:SW) has introduced a new logo and tagline, "Good things come from Sysco ."
But a survey of a number of ads used by metalcastign facilities revealed that about half of the metalcasters running display advertisements do not use a tagline. The other half uses a tagline or something that functions like one; however, half of those advertisers use a bad tagline.
The "Great Taste, Less Filling" tagline has been used sporadically by Miller over the years, but was last used prominently in a campaign which ended in 1991.
Qatar Airways has unveiled its brand new global television, print and online campaign focusing on its key attributes as a premium brand and adopting the new tagline, CyThe worldCOs 5-star airline.CO The new advertising tagline is designed to give emphasis to Qatar AirwaysCO expanding worldwide network and is an important part of the airlineCOs drive to build its premium brand image on the global stage.