Reid certainly has fun playing the crafty, potty-mouthed third ager
who may or may not be as doo-lally tap as everyone assumes.
Their ranks range from the so-called Third Agers, the first wave of Baby Boomers in their mid-40s and 50s, to what is generally defined as the older worker group, those aged 50 and up.
These require well-developed communications skills, an area in which Third Agers often excel.
The Carnegie Third Age Programme was established in response to concerns about: the existence of wide-spread and unjustified age discrimination; the lack of choice for many in their third age; and wide disparities in the circumstances of third agers, with some having improving prospects but others quite the reverse.
economic benefits are generated through third agers making their contributions;
The business is primarily targeted at established campers, looking for that bit extra, with other target markets being third agers
, young professional groups, couples, weekenders, business and celebration events and family and friends' reunions.