toyetic


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toyetic

(ˌtɔɪˈɛtɪk)
adj
(Marketing) (of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc
References in periodicals archive ?
In retrospect, it seems obvious that Star Wars was the very definition of toyetic.
The products in the art area are becoming very toyetic.
The studio's WB Toy division will release a line of action figures, vehicles and accessories for "Wild Wild West," which the studio describes as "very toyetic.