toyetic


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toyetic

(ˌtɔɪˈɛtɪk)
adj
(Marketing) (of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
The project is then given to a Cincinnati company, Kenner, which aimed for 'toyetic' (industry parlance for playable) designs.
The movie was a charming story; but it was not, as industry parlance had it, a particularly "toyetic" story.
"We leverage our product design talents to create unique containers based on the most popular characters from Teenage Mutant Ninja Turtles to Disney Princess to SpiderMan that incorporate "toyetic" features that provide real play value, both in and out of the bath like our mini decanters and Turtles three-in-one body wash," says Alperin.
Executives note that the company leverages its product design talents to create containers based on licensed characters that incorporate "toyetic" features that provide real play value, both in and outside of the bath.
"The products in the art area are becoming very toyetic. It's more than just coloring or an art kit.
MZB's approach involves designing packaging that incorporates what it calls "toyetic" features that give play value, in effect giving a bubble bath bottle a second life as a toy.
Her ability to recognize a product as "toyetic" - a highly developed skill - will be increasingly put to the test as the company pushes for growth in tough international markets - and corresponding local product differentiation.
The result is a personal care item in a container that offers what executives call "toyetic" features.
The studio's WB Toy division will release a line of action figures, vehicles and accessories for "Wild Wild West," which the studio describes as "very toyetic."
"This addition of 'toyetic' features to our line lets retailers broaden their selection and satisfy a growing consumer demand," says Alpefin.
"This addition of 'toyetic' features to our products allows the retailer to broaden selection and satisfy a growing consumer demand."