banner ad

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Also found in: Financial, Encyclopedia.

banner ad

n
1. (Marketing) a banner advertising a product
2. (Marketing) an advert along the top of a page of a website
3. (Computer Science) an advert along the top of a page of a website
Translations

banner ad

n (Internet) → Bannerwerbung f, → Banner nt
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References in periodicals archive ?
Creative advertisers have invented an effective method for reaching online readers who avoid banner ads: the trick banner.
ONLINE READERS ARE TURNED OFF BY TRICK BANNER ADS THAT FOOL USERS INTO VISITING ADVERTISERS' WEB SITES
Results suggest that the strongest effect on click-through rates comes from the use of trick banners ([eta].