asked participants to describe either six or 12 examples of situations in which they behaved assertively or unassertively. Results showed that participants were more assertive when they recalled six rather than 12 examples of assertive behavior.
Rand fans have spent decades fantasy-casting the role of Dagny Taggart, the toughas-nails railroad tycoon who serves as "Atlas Shrugged's" primary earth mover, only to see her remade as a generic business-suit Barbie, unassertively played by pretty blonde TV actress Taylor Schilling ("Mercy").
People expect women to behave unassertively. Women may also avoid behaviors that do not fit "the feminine role" and when they do engage in "masculine assertiveness" they are likely to encounter disbelief or even hostility from others.