James concludes: "Your spring cleaning will come by and through your unconscious mind
SUBLIMINAL: HOW YOUR UNCONSCIOUS MIND
RULES YOUR BEHAVIOR provides a fine guide to how the unconscious mind
shapes our experience of the world and our perceptions of relationships.
By letting your unconscious mind
'incubate' a problem, it will generate some top quality ideas - as long as you remember to capture them.
So, if I were to ask your unconscious mind
where's your past, to what direction would you point?
Despite the wealth of information that advances in brain-imaging are giving us today, from a practical point of view, memory and imagination still operate from the realm of the unconscious mind
, and the unconscious mind
dances a merry quadrille from back to front and side to side of the brain.
And the more vivid the imagery is, the more that pattern is accepted by the unconscious mind
It appears that the unconscious mind
can temporarily damp down the brain's contempt response - in effect, allowing the rational, utilitarian brain to rule, at least momentarily.
Some psychologists believe dreams reflect what the unconscious mind
is thinking about and allow the repressed parts of the mind to be satisfied through fantasy.
Along the way he describes the basic sources of data in the study of personality and the study as a science, the consequences of personality testing, using personality traits to understand behavior, the workings of the unconscious mind
according to Freud and those who followed, the validity of experience and the meaning of life, culturally-inspired variations in personality, learning to be a person, processes, and what you really know about yourself.
Using a colloquial style and throwing in quotes from popular entrepreneurs and business people from vacuum cleaner entrepreneur James Dyson to Body Shop business guru Anita Roddick and even pop star Madonna, Davies sets out to inspire and motivate She attempts to do this through the book by harnessing the power of the unconscious mind
She said: "We all have good and bad habits but to break the bad habits we have to bypass the unconscious mind
We carry our experiences and responses, patterns and habits in the unconscious mind