underprice


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un·der·price

 (ŭn′dər-prīs′)
tr.v. un·der·priced, un·der·pric·ing, un·der·pric·es
1. To price lower than the real, normal, or appropriate value.
2. To sell at a lower price than (a competitor); undercut: one store that underpriced others of its kind.

underprice

(ˌʌndəˈpraɪs)
vb
(Commerce) (tr) to price (an article for sale) at too low a level or amount

un•der•price

(ˌʌn dərˈpraɪs)

v.t. -priced, -pric•ing.
1. to price (goods or merchandise) lower than the standard price.
2. to undercut (a competitor) by setting prices below actual cost.
[1750–60]

underprice


Past participle: underpriced
Gerund: underpricing

Imperative
underprice
underprice
Present
I underprice
you underprice
he/she/it underprices
we underprice
you underprice
they underprice
Preterite
I underpriced
you underpriced
he/she/it underpriced
we underpriced
you underpriced
they underpriced
Present Continuous
I am underpricing
you are underpricing
he/she/it is underpricing
we are underpricing
you are underpricing
they are underpricing
Present Perfect
I have underpriced
you have underpriced
he/she/it has underpriced
we have underpriced
you have underpriced
they have underpriced
Past Continuous
I was underpricing
you were underpricing
he/she/it was underpricing
we were underpricing
you were underpricing
they were underpricing
Past Perfect
I had underpriced
you had underpriced
he/she/it had underpriced
we had underpriced
you had underpriced
they had underpriced
Future
I will underprice
you will underprice
he/she/it will underprice
we will underprice
you will underprice
they will underprice
Future Perfect
I will have underpriced
you will have underpriced
he/she/it will have underpriced
we will have underpriced
you will have underpriced
they will have underpriced
Future Continuous
I will be underpricing
you will be underpricing
he/she/it will be underpricing
we will be underpricing
you will be underpricing
they will be underpricing
Present Perfect Continuous
I have been underpricing
you have been underpricing
he/she/it has been underpricing
we have been underpricing
you have been underpricing
they have been underpricing
Future Perfect Continuous
I will have been underpricing
you will have been underpricing
he/she/it will have been underpricing
we will have been underpricing
you will have been underpricing
they will have been underpricing
Past Perfect Continuous
I had been underpricing
you had been underpricing
he/she/it had been underpricing
we had been underpricing
you had been underpricing
they had been underpricing
Conditional
I would underprice
you would underprice
he/she/it would underprice
we would underprice
you would underprice
they would underprice
Past Conditional
I would have underpriced
you would have underpriced
he/she/it would have underpriced
we would have underpriced
you would have underpriced
they would have underpriced
ThesaurusAntonymsRelated WordsSynonymsLegend:
Verb1.underprice - sell at artificially low prices
sell - exchange or deliver for money or its equivalent; "He sold his house in January"; "She sells her body to survive and support her drug habit"
Translations

underprice

[ˈʌndəˈpraɪs] VTponer un precio demasiado bajo a
at £10 this book is underpricedel precio de 10 libras es demasiado bajo para este libro

underprice

[ˌʌndərˈpraɪs] vtsous-évaluer

underprice

[ˌʌndəˈpraɪs] vtvendere sottoprezzo
References in periodicals archive ?
Issuers deliberately underprice in order to 'leave a good taste in investors' mouths'.
Booth and Chua (1996) demonstrate that IPO firms seeking secondary market liquidity underprice their stock in order to attract a large number of small shareholders and create a more dispersed ownership structure.
In the words of Ibbotson (1975) who is credited with the original intuition for the IPO signaling literature, issuers underprice in order to "leave a good taste in investors' mouths".
They also argue that high-quality firms underprice their IPOs and generate publicity in order to reduce the uncertainty about the industry.
Smith studies 328 SEOs listed in the New York Stock Exchange (NYSE) and the American Stock Exchange (AMEX) from 1971 to 1975 and finds an average underprice of 0.
They conclude that when countries give outsiders more influence, IPO issuers underprice more to generate excess demand for the offer, which in turn leads to greater ownership dispersion and reduces outsiders' incentives to monitor the behavior of corporate insiders.
First time issuers who are conscious of the high quality of their issue underprice IPOs because that enables them to charge higher prices in subsequent stock offers.
Investment bankers where book building is used may underprice IPOs to induce informed investors to reveal information during the pre-selling period, which can then be used to assist in pricing the issue (Ritter (1997)).
They also showed that "initial-day returns are higher for firms with outside dominated, high inside ownership boards" The importance of these results is the implication that that there may be an incentive for inside owners of IPO companies to underprice their stock.
If the reduction in incentives to monitor reduces audit quality, then underwriters may further underprice IPOs in the post-LLP period.