underprice


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un·der·price

 (ŭn′dər-prīs′)
tr.v. un·der·priced, un·der·pric·ing, un·der·pric·es
1. To price lower than the real, normal, or appropriate value.
2. To sell at a lower price than (a competitor); undercut: one store that underpriced others of its kind.

underprice

(ˌʌndəˈpraɪs)
vb
(Commerce) (tr) to price (an article for sale) at too low a level or amount

un•der•price

(ˌʌn dərˈpraɪs)

v.t. -priced, -pric•ing.
1. to price (goods or merchandise) lower than the standard price.
2. to undercut (a competitor) by setting prices below actual cost.
[1750–60]

underprice


Past participle: underpriced
Gerund: underpricing

Imperative
underprice
underprice
Present
I underprice
you underprice
he/she/it underprices
we underprice
you underprice
they underprice
Preterite
I underpriced
you underpriced
he/she/it underpriced
we underpriced
you underpriced
they underpriced
Present Continuous
I am underpricing
you are underpricing
he/she/it is underpricing
we are underpricing
you are underpricing
they are underpricing
Present Perfect
I have underpriced
you have underpriced
he/she/it has underpriced
we have underpriced
you have underpriced
they have underpriced
Past Continuous
I was underpricing
you were underpricing
he/she/it was underpricing
we were underpricing
you were underpricing
they were underpricing
Past Perfect
I had underpriced
you had underpriced
he/she/it had underpriced
we had underpriced
you had underpriced
they had underpriced
Future
I will underprice
you will underprice
he/she/it will underprice
we will underprice
you will underprice
they will underprice
Future Perfect
I will have underpriced
you will have underpriced
he/she/it will have underpriced
we will have underpriced
you will have underpriced
they will have underpriced
Future Continuous
I will be underpricing
you will be underpricing
he/she/it will be underpricing
we will be underpricing
you will be underpricing
they will be underpricing
Present Perfect Continuous
I have been underpricing
you have been underpricing
he/she/it has been underpricing
we have been underpricing
you have been underpricing
they have been underpricing
Future Perfect Continuous
I will have been underpricing
you will have been underpricing
he/she/it will have been underpricing
we will have been underpricing
you will have been underpricing
they will have been underpricing
Past Perfect Continuous
I had been underpricing
you had been underpricing
he/she/it had been underpricing
we had been underpricing
you had been underpricing
they had been underpricing
Conditional
I would underprice
you would underprice
he/she/it would underprice
we would underprice
you would underprice
they would underprice
Past Conditional
I would have underpriced
you would have underpriced
he/she/it would have underpriced
we would have underpriced
you would have underpriced
they would have underpriced
ThesaurusAntonymsRelated WordsSynonymsLegend:
Verb1.underprice - sell at artificially low prices
sell - exchange or deliver for money or its equivalent; "He sold his house in January"; "She sells her body to survive and support her drug habit"
Translations

underprice

[ˈʌndəˈpraɪs] VTponer un precio demasiado bajo a
at £10 this book is underpricedel precio de 10 libras es demasiado bajo para este libro

underprice

[ˌʌndərˈpraɪs] vtsous-évaluer

underprice

[ˌʌndəˈpraɪs] vtvendere sottoprezzo
References in periodicals archive ?
Hence, insurance players should not underprice a product if it bears a high loss ratio and places a heavy strain on its capital adequacy ratio [CAR].'
Under the condition of asymmetric information between issuers and investors, Beatty & Ritter, 1986 argue that the underwriters care about their reputation and therefore do not underprice their IPOs too much.
Issuers deliberately underprice in order to 'leave a good taste in investors' mouths'.
In the words of Ibbotson (1975) who is credited with the original intuition for the IPO signaling literature, issuers underprice in order to "leave a good taste in investors' mouths".
They also argue that high-quality firms underprice their IPOs and generate publicity in order to reduce the uncertainty about the industry.
Smith studies 328 SEOs listed in the New York Stock Exchange (NYSE) and the American Stock Exchange (AMEX) from 1971 to 1975 and finds an average underprice of 0.54%.
It is also hypothesized that firms underprice IPOs to reduce the probability of lawsuit against it by investors (Tinic (1988), Hughes and Thakor (1992) and Ritter (2003)).
They also showed that "initial-day returns are higher for firms with outside dominated, high inside ownership boards" The importance of these results is the implication that that there may be an incentive for inside owners of IPO companies to underprice their stock.
If the reduction in incentives to monitor reduces audit quality, then underwriters may further underprice IPOs in the post-LLP period.