"2002 and 2003 were good for health newsletters in that they had to learn to up-sell
and cross-sell, plus better develop their marketing for ancillary products.
"It drives traffic back to the store; it can be used as a sales tool to help up-sell
to a more expensive phone that offers polyphonic content; it offers an accessory sales opportunity as the customer waits for their phone to be activated: and it offers a variety of promotional opportunities."
First Marketing provides ongoing customer communication programs to encourage loyalty, improve retention, educate, up-sell
and cross-sell and promote brand.
iasset.com enables customers to increase sales pipelines, boost renewals, and enhance cross-sell and up-sell
opportunities by automatically identifying and marketing to the right customers.
It creates offers of unique products and services that are lifestyle-linked and drives offers across communication mediums such as social media, as well as capitalising on unrealised up-sell
and cross-sell opportunities and maximising service impact through tools and technology.
Even if the up-sell
item has already been determined, good listening skills will help with formulating the selling strategy.
He added that Adicio expects a "healthy number" of its clients to be interested in the ability to up-sell
into Monster's network.
Further, the company says, KANA Resolution guides the agent through the customer service interaction, suggesting appropriate treatments and providing cross- and up-sell
recommendations to drive additional revenue in the contact center.
They have 16 customer service reps at present who handle up-sell
calls for the Law Center membership, back-end renewal calls, and some other products.