upscale


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up·scale

 (ŭp′skāl′)
adj.
Of, intended for, or relating to high-income consumers: an upscale neighborhood; upscale fashions.
v. (also ŭp-skāl′) up·scaled, up·scal·ing, up·scales
v.tr.
1. To raise to a higher level; upgrade.
2. To increase the resolution of (a video signal).
3. To redesign or market for higher-income consumers: "the upscaling of TV dinners [to] savory, low-calorie entrées" (Bernice Kanner).
v.intr.
1. To make a change in favor of something larger or more expensive: "She upscaled to a three-bedroom out on Boulder Highway" (David Corbett).
2. To become more prosperous: "The neighborhood is changing, upscaling but in an ungainly way" (Carol Anshaw).
3. To increase the resolution of a video signal.

upscale

adj
of or for the upper end of an economic or social scale; up-market
vb
(tr) to increase the scale of

up•scale

(ˈʌpˈskeɪl)

adj.
of, for, or designating people at the upper end of a social or economic scale.
[1970–75, Amer.]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Adj.1.upscale - appropriate for people with good incomesupscale - appropriate for people with good incomes; "an upscale neighborhood"; "an upscale motel"
upmarket - designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker
Translations

upscale

adj (US) → anspruchsvoll; goods, productshochwertig; restaurant, hotelder gehobenen Preisklasse
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References in periodicals archive ?
InterContinental Hotels Group (IHG) has said that it will expand its luxury and upscale estate, establishing itself as one of the leading luxury hotel operators in the UK.
A real estate investment trust, Chatham Lodging invests in upscale, extended-stay hotels and premium-branded, select-service hotels.
Upscale Egypt is a company for urban development, building integrated mixed-use projects with education facility.
The upper upscale segment also made up the largest portion of rooms under construction, at 32.6 per cent with 34,296 rooms.
"We decided to create an upscale boutique hotel in this area as it will cater to the surging demand for hotel rooms from both leisure and corporate groups seeking a unique place to stay in the Tribeca and SoHo neighborhoods.
Two other segments each accounted for more than 15% of rooms under contract: upscale (20.2% with 35,734 rooms) and luxury (15.5% with 27,325 rooms).
Deemed "Upscale", the proposed new Doubletree would contribute 184 rooms to the downtown overnight accommodations scene.
The upper upscale segment is expecting to add 38 hotels with 12,516 rooms, the largest addition of rooms among the segments, followed by the luxury segment (26 hotels with 5,318 rooms) and the upscale segment (31 hotels with 5,024 rooms).
The three other segments each made up more than 10 per cent of rooms Under Contract: the Upscale segment with 18.6 per cent, the Luxury segment at 18.5 per cent and the Unaffiliated segment at 13.9 per cent.
If upscale products are the future, what is HEINEKEN USA doing to gain consumer awareness, sales and profits?
Threston "Some have said it is risky to launch a new travel magazine in this shaky economy, but, the truth of the matter is that the demand for such a publication from upscale to luxury travelers does exists.
"The upscale segment represents the greatest opportunity for growth in the beer category," noted Colin Westcott-Pitt.