upscale

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up·scale

 (ŭp′skāl′)
adj.
Of, intended for, or relating to high-income consumers: an upscale neighborhood; upscale fashions.
v. (also ŭp-skāl′) up·scaled, up·scal·ing, up·scales
v.tr.
1. To raise to a higher level; upgrade.
2. To increase the resolution of (a video signal).
3. To redesign or market for higher-income consumers: "the upscaling of TV dinners [to] savory, low-calorie entrées" (Bernice Kanner).
v.intr.
1. To make a change in favor of something larger or more expensive: "She upscaled to a three-bedroom out on Boulder Highway" (David Corbett).
2. To become more prosperous: "The neighborhood is changing, upscaling but in an ungainly way" (Carol Anshaw).
3. To increase the resolution of a video signal.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

upscale

adj
of or for the upper end of an economic or social scale; up-market
vb
(tr) to increase the scale of
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

up•scale

(ˈʌpˈskeɪl)

adj.
of, for, or designating people at the upper end of a social or economic scale.
[1970–75, Amer.]
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Adj.1.upscale - appropriate for people with good incomesupscale - appropriate for people with good incomes; "an upscale neighborhood"; "an upscale motel"
upmarket - designed for consumers with high incomes; "he turned up in well-cut clothes...and upmarket felt hats"- New Yorker
Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.
Translations

upscale

adj (US) → anspruchsvoll; goods, productshochwertig; restaurant, hotelder gehobenen Preisklasse
Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007
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References in periodicals archive ?
It's worth your weight in caviar to educate your people in the subtleties of upscales marketing.
Lately--as the appeal of such bare-bones strategies as box stores, generics and limited assortment warehouse markets continues to wane--one approach getting attention is the upscale concept.
A few upscale marketers, such as Byerly's in Minneapolis and Randall's in Houston, have been selling the sizzle along with the steak for decades.