The story: EU bureaucrats decided British chocolate must be labelled '"vegelate
" or "milk chocolate with a high milk content" to distinguish it from Continental chocolate made to a different recipe.
might not sound like a tasty treat but in 1998 that's what the papers said we'd soon be eating.
Our chocolate may be renamed "vegelate
" because the EU says it has too much vegetable fat.
Instead, they were insisting that we either change the production of our confectionery or we should start calling it "vegelate
", owing to the volume of vegetable fat that is used instead.
THOSE crazy Brussels bureaucrats want to ban our British chocolate and force us to eat "vegelate
In 1985, the European Pardiamnet even suggested that is should be calded Vegelate
! Now, all that is past.
Another snappy alternative the Euro-MPs were considering was Vegelate
. Makes your mouth water, doesn't it?
Efforts to settle the issue included wacky ideas such as calling all British-made chocolate 'household milk chocolate' or even 'vegelate
Attempts to brand British chocolate "vegelate
"" in Brussels have been overturned.
Cadbury only narrowly avoided having to call its brown stuff "vegelate
" recently because it dilutes its cocoa with vegetable oils, a practice frowned on on the continent.
Some European countries such as Belgium had argued that British chocolate, which contains more milk than chocolate on the Continent and includes some vegetable fat - rather than cocoa butter - amongst its ingredients, should be relabelled "vegelate
" or "family milk chocolate" if it was sold abroad.
But eight European countries imposed a ban on British milk chocolate claiming it was not real chocolate and demanding that it be renamed "vegelate