watchcry

watchcry

(ˈwɒtʃˌkraɪ)
n, pl -cries
a slogan used to rally support
References in periodicals archive ?
(As evidence of Tasso's pervasive influence, Battista Guarini's echoing retort in his own pastoral drama Il Pastor Fido became the watchcry of the Counter Reformation: Piaccia, se lice, -- that is to say, let it please if it's lawful.)
In a one-on-one interview, this owner of 13 guitars tells HMT how he and his management team are carrying out his information-systems watchcry: "No solutions in isolation can be built.
The watchcry was Faith and Fatherland, a sacred word in that world of cleverly inflammable enthusiasms.