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also win·dow dress·ing (wĭn′dō-drĕs′ĭng)
a. Decorative exhibition of retail merchandise in store windows.
b. Goods and trimmings used in such displays.
2. A means of improving appearances or creating a falsely favorable impression: "The realignment ... may be more window dressing than a substantive change in how the company does business" (Connie Guglielmo).

win′dow-dress′er n.


1. (Commerce) the ornamentation of shop windows, designed to attract customers
2. the pleasant, showy, or false aspect of an idea, policy, etc, which is stressed to conceal the real or unpleasant nature; façade
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also window dressing


(ˈwindəu) noun
an opening in the wall of a building etc which is fitted with a frame of wood, metal etc containing glass or similar material, that can be seen through and usually opened. I saw her through the window; Open/Close the window; goods displayed in a shop-window.
ˈwindow-box noun
a box on a window-ledge, in which plants may be grown.
ˈwindow-dressing noun
the arranging of goods in a shop window.
ˈwindow-dresser noun
ˈwindow-frame noun
the wooden or metal frame of a window.
ˈwindow-ledge noun
a ledge at the bottom of a window (usually on the outside).
ˈwindow-pane noun
one of the sheets of glass in a window.
ˈwindow-shopping noun
looking at things in shop windows, but not actually buying anything.
ˈwindow-sill noun
a ledge at the bottom of a window (inside or outside).
References in periodicals archive ?
Well-known window-dressing and interior design firm.
But last night, the ideas were blasted as a "laughable window-dressing exercise" by school governor, Huw Hilditch-Roberts who was so incensed, he now wants to stand for council.
Though no one has said or intimated to me that I am a bit of window-dressing, it would take a pretty bold, and I would suggest foolhardy person, to say that to my face" - Fiona Bruce, (pictured) TV news-reader and Antiques Roadshow presenter, saying that female news-readers are still often judged on their appearance.
Mary arranges for owner Lucy to practice her window-dressing skills.
which is listed on the Tokyo Stock Exchange's Mothers market for start-ups, for allegedly window-dressing financial statements including its earnings report, investigative sources said Sunday.
Nick Holt, of D&P Holt, said: "The unit has a wide frontage, so window-dressing can be enormously beneficial.