wordmark


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wordmark

also word mark  (wûrd′märk′)
n.
A trademark consisting of a word or text sequence used to identify a company or product, for example.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
References in periodicals archive ?
The EU collective wordmark Halloumi, registered on 14 July 2000, remains in force across the EU, including the UK.
Another notable change is the more accessible and readable wordmark which will no longer come in green but in black making it more visible even in small screens.
Logo and wordmark of "GEMS" will be swiftly replaced with "JUNO Campus" at all existing implementations.
Another large piece of the redesign project was the creation of a new wordmark. To signify Chobani's warmth and naturalness, the company moved to what Maschmeyer calls "a human typeface," or one that looks like a human hand created it.
The wordmark is in all lowercase letters to represent our personal and approachable nature.
Caption: Wordmark of the nationwide initiative, which began Sept.
To convey Quantum's holistic approach to health through a balance of science and nature, the new design features hand-painted, natural-feeling leaves that surround the information panel and communicate a distinctly natural product; a clean, white background that suggests a clinical efficacy using the modern, premium visual language of cosmeceuticals; and a thin-ruled, copper-colored wordmark that conveys premium-ness, but in its use of copper-rather than gold or silver-layers in a more natural, mineral-related character to the brand.
The most famous examples of trade-marks are the names and logos which we encounter on a daily basis, such as the name "Coca-Cola", McDonald's golden arch logo, Starbucks green mermaid logo, or Google's colourful wordmark. Slogans like "Just Do It" for Nike and "Eat Fresh" for Subway similarly qualify for trade-mark protection.
KFC Korea CEO Eom Ik-soo By Park Jae-hyuk KFC Korea, which lacks a sponsorship agreement with FIFA, has apparently exploited World Cup fever, as it used the term 'Russia World Cup' on its official blog to promote its new value meal named 'World Party Bucket.' According to FIFA regulations, non-sponsors cannot use the wordmark 'World Cup,' including its equivalent in all languages or scripts, because the wordmark is protected as intellectual property.
To help fully explore every relevant possibility, the design team settled on three directions: a red fedora worn by a figure of some sort; a red fedora alone; and a wordmark in which the red fedora icon would function as a letter or form part of a word.
M2 EQUITYBITES-March 2, 2018-Nutriband Inc awarded US Patent and Trademark office's official trademark for Nutriband and Wordmark