Team Phya-Bird, who all work for Xenophya
Design, a motorcycle design company, include Mark Wells, 35, from Whitley Bay; Greg Seed, 28, from Gateshead Quayside; Thomas Kasher, 23, from Newcastle Quayside; Ian Ride, 35, from Cramlington; and Roy Norton, 24, from Newcastle Quayside.
The lads who are all industrial designers for Xenophya Design, a motorcycle design company, include, Mark Wells, 35, from Whitley Bay; Greg Seed, 28, from Gateshead; Thomas Kasher, 23, from Newcastle; Ian Ride, 35, from Cramlington; and Roy Norton, 24, also from Newcastle.
Mark said: "When we heard about the Red Bull Soapbox race we immediately decided that Xenophya Design had to enter."
The name 'Phya-bird', pronounced fire-bird, is a clever wordplay on their design company 'Xenophya' and Malcolm's vehicle.
The classically-styled Royal Enfield Bullet, first sent to India in kit form in 1949, is now manufactured on the sub-continent, although refinements to the style and mechanics were made recently by Cramlington-based Xenophya
The pair of Northumbria University graduates established Xenophya Design to specialise in design and development for the motorcycle industry, taking concepts through every stage to finally waving them off into full production.
My grandfather was a Royal Signals dispatch rider and my father rode road bikes all his life, so for me to do two things that I'm passionate about was a no-brainer." He acted on his passion and Xenophya Design's 2,800 sq ft unit in Cramlington's Nelson Industrial estate features a prototyping workshop and assembly space complete with a model-making mill and lathe surrounded by sculpture tools.
Xenophya Design from Cramlington was therefore in good company.
We're offering a professional service in a process creating products that are right for the people who'll be using them." Xenophya Design also works with brands familiar to the two-wheeler fraternity - Yamaha, Drbi, Aprilia and Bajaj Auto - and with engineering specialists such as Vepro and ArianeTech Ingeniers - while building up a very close relationship with Rieju in Barcelona.
Since graduating from the design school, Mark, 25, has joined forces with fellow former student Ian Wride, 24, to set up a design consultancy, Xenophya
Gateshead-based Cohda Design and Xenophya
from Cramlington are particularly good examples of "designer retention".
The venture has been backed by Northumbria graduate Mark Wells, who has found commercial success since setting up transportation and product design company Xenophya