Marc Jacobs Beauty is the latest make-up brand to venture into skincare with its Youthquake
Hydra-full Retexturizing Gel Creme, which has been three years in the making.
At the time, people were a bit bemused at the Oxford Dictionaries' choice for its 2017 Word of the Year: youthquake
. Defined as "a significant cultural, political or social change arising from the actions or influence of young people," this previously little-known term was first coined in 1965 (by a Vogue editor, oddly enough).
Mary certainly knew her clientele and one of her ad campaigns was entitled Youthquake
. She ended up trademarking the daisy symbol, which signified youthfulness and fun, and she helped make the mini skirt the defining garment of the decade.
"They knew they didn't understand what was happening with the 'youthquake
' but they recognised I did, and I kept doing what I was doing," she says.
Club Dredd and a few other dingy nightspots provided the epicenter for this youthquake
Past words include youthquake
(2017), post-truth (2016), and vape (2014).
At last year's General Election, there was much talk of a so-called "youthquake
", with reports that the number of younger votes had surged.
The look: The rugby shirt, once a staple of the preppy set, was co-opted by skaters and forever imbued with an ironic sense of cool--much in the same way that the Mods of 1960s London transformed establishment suits and ties into the uniform of the youthquake
. The slyly rebellious style has an enduring appeal, as evidenced by new rugby shirts from streetwear power players like Supreme and NOAH.
(20.) Britain Election Study Team, The myth of the 2017 youthquake
In what has been termed a "youthquake
", a registration drive saw 120,000 extra mainly young people register to vote which contributed massively to the eventual victory.
" is a mechanism for change in any society.