hype 1
(hīp) Slang n.1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" (Saturday Review).
3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'" (New York).
4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" (Joel Oppenheimer).
tr.v. hyped,
hyp·ing,
hypes To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.
hype 2
(hīp) Slang n.1. A hypodermic injection, syringe, or needle.
2. A drug addict.
tr.v. hyped,
hyp·ing,
hypes To stimulate or excite. Often used with up: All that coffee really hyped me up. The kids were hyped up even before the party began.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
hype
(haɪp) n (Medicine) a hypodermic needle or injection
vb1. (usually foll by: up) to inject oneself with a drug
2. (tr) to stimulate artificially or excite
[C20: shortened from hypodermic]
hype
(haɪp) n1. a deception or racket
2. (Commerce) intensive or exaggerated publicity or sales promotion: media hype.
3. (Commerce) the person or thing so publicized
vb (
tr)
4. (Commerce) to market or promote (a product) using exaggerated or intensive publicity
5. to falsify or rig (something)
6. (Pop Music) (in the pop-music business) to buy (copies of a particular record) in such quantity as to increase its ratings in the charts
[C20: of unknown origin]
ˈhyper n
ˈhyping n
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
hype1
(haɪp)
v. hyped, hyp•ing,
n. Informal. v.t. 1. to stimulate, excite, or agitate (usu. fol. by up).
2. to create interest in by flamboyant or dramatic methods; promote or publicize showily.
3. to intensify or increase, often by questionable methods: extra features added to cars to hype profits.
4. to trick; gull.
n. 5. intensive or exaggerated publicity or promotion.
6. a flamboyant or questionable claim, method, etc., used in advertising or publicity.
7. a swindle, deception, or trick.
[1925–30,
Amer.; in sense “to trick, swindle,” of uncertain orig.; subsequent senses perhaps by reanalysis as a shortening of
hyperbole]
hyp′er, n.
hype2
(haɪp)
n. Slang. 1. a hypodermic needle.
2. a drug addict.
Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.