puffery

puff·er·y

 (pŭf′ə-rē)

n.

Exaggerated praise, especially when used in publicity.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

puffery

(ˈpʌfərɪ)

n, pl -eries

(Marketing) informal exaggerated praise, esp in publicity or advertising

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

puff•er•y

(ˈpʌf ə ri)

n., pl. -er•ies.

publicity, acclaim, or praise that is unduly exaggerated.

[1775–85]

Random House Kernerman Webster's College Dictionary, © 2010 K Dictionaries Ltd. Copyright 2005, 1997, 1991 by Random House, Inc. All rights reserved.

Thesaurus

Noun

1.

puffery - a flattering commendation (especially when used for promotional purposes) flattery - excessive or insincere praise

Based on WordNet 3.0, Farlex clipart collection. © 2003-2012 Princeton University, Farlex Inc.

puffery

noun

A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity:

advertisement, ballyhoo, buildup, promotion, publicity.

Informal: pitch, plug.

Slang: hype.

The American Heritage® Roget's Thesaurus. Copyright © 2013, 2014 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.